US Digital-Media Publishers Curb International Expansion

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During a call with the sales team of a U.S. publisher in June, the team at agency Essence asked a couple of routine questions about how the publisher could target European audiences.

“We asked a few different questions and they gave non-compliant answers. They might be GDPR compliant but if their sales team don’t know what they can and can’t sell anymore then it will definitely turn off the buyers,” said Jahanzeb Alvi, digital commercial director Europe, the Middle East and Africa at Essence.

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