U.S., Global Ad Growth to Accelerate in 2012 Driven by Special Events

Posted Monday, December 5, 2011 7:48 am

By: Georg Szalai | hollywoodreporter.com

NEW YORK - After the 2010 rebound following the recession, U.S. and global advertising growth continued this year, with prominent forecasters projecting accelerated momentum in 2012.

As is tradition, the ad outlook will be in the spotlight today when Steve King, CEO of ZenithOptimedia, MagnaGlobal's Vincent Letang and Adam Smith, futures director of ad conglomerate WPP's GroupM unit, will share their 2012 forecasts in the opening session of the 39th annual UBS Global Media and Communications Conference.

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U.S., Global Ad Growth to Accelerate in 2012 Driven by Special Events

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