U.S. Mobile Ad Spend To Pass $1 Billion For The First Time This Year

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By: Ingrid Lunden | PaidContent.org

Mobile advertising is still a small and young business when you compare it to how much money goes into digital—let alone offline—advertising and marketing campaigns. But there are some clear signs of it growing up fast: eMarketer says the U.S. is on track to have its first year of $1 billion-plus in mobile ad revenues.

EMarketer first floated its $1 billion prediction back in April, but now it is revising that number up to $1.23 billion.































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