U.S. Political Ad Spending to Approach $7 Billion

Political ad spending during the 2020 campaign cycle will approach $7 billion, accounting for 1.4% of all media advertising revenues, according to a first-ever political ad forecast issued by eMarketer. The estimate, which covers the 2019-20 political campaign period, represents an increase of 63% over the comparable presidential election cycle in 2015-16, and is fueled in part by the growth of political digital advertising.

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