'USA Today' Cancels Another Issue of 'Open Air'

Posted Friday, June 26, 2009 12:00 am

By: Lucia Moses USA Today has for the second time canceled an issue of its lifestyle offshoot Open Air, a quarterly newspaper insert aimed at outdoorsy types, citing the still-weak economy.

Open Air scrapped its fall issue, having already canceled its summer issue back in the spring. It launched in March 2008 with 66 pages, but its spring issue carried just 34.

?A decision regarding the winter issue will be made in July,? said Marcia Bullard, publisher of USA Weekend, which with USA Today publishes Open Air.

Meanwhile, USA Today is moving more aggressively into electronic media. Execs there said the nationwide newspaper Aug. 3 would launch a paid edition available on an e-reader and focus on developing mobile applications.

-- Nielsen Business Media

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'USA Today' Cancels Another Issue of 'Open Air'

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