USA Today, CNN Gain New Readers Among Tablet Users

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By: Julie Moos | Poynter.org

A new Pew study found that tablet users are more likely to pay for content than general news consumers, and “power users” (who read news on apps) are the most likely of the tablet users to pay for news. But publishers pursuing mobile strategies are seeking not only revenue; they’re counting on other benefits as well, including wider reach and perhaps new print subscribers. So, which news organizations are attracting new readers on tablets?































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