By: Joe Strupp A Frito-Lay ad for Doritos featuring an office worker using a crystal ball to ?free Doritos? was the most popular Super Bowl ad in USA Today?s annual ?Ad Meter? competition, according to a release.
Ad Meter volunteers, who rated each commercial, gave the ad an average score of 8.46 out of 10.
The top five ads and final ratings were:
1. Frito-Lay Doritos ? Crystal ball sees free Doritos ? 8.46
2. Anheuser-Busch Budweiser ? Clydesdale?s romance with circus horse ? 8.42
3. Anheuser-Busch Budweiser ? A Clydesdale can fetch ? 8.26
4. Bridgestone ? Mr. and Mrs. Potato Head take a drive ? 7.83
5. Frito-Lay Doritos ? Superpowers of Doritos? crunch ? 7.79
USA Today created the Super Bowl Ad Meter in 1989.
This year, 288 volunteers gathered at locations in McLean, Va. and Portland, Ore. to watch and rate the commercials. They charted their second-by-second reactions using hand-held meters to register how much they liked or disliked an ad. A computer averaged the scores.
The Dorito ad also knocked off longtime champion Anheuser-Busch, which had won the competition annually since 1999.
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