USA Today Focuses on Understanding Its Audience and Brand

Posted

Maribel Perez Wadsworth, president of the USA Today Network, spoke at the INMA World Congress of News Media about one of the biggest cultural changes currently underway at USA Today -- which is a focus on understanding its audience at a deep level and being really committed to serving their needs. This is coupled with also understanding who USA Today is, as a brand.

Read more

Comments

No comments on this item Please log in to comment by clicking here


Scroll the Latest Job Opportunities From The Media Job Board