'USA Today' Launches Marketing Services Arm

By: E&P Staff USA Today is launching a research and marketing arm, a trend that is catching on at many newspapers across the country.

The Buzz Bureau provides a variety of services including those around content and design, custom research and marketing functions.

"USA Today recognizes that our clients are increasingly looking for non-traditional ways to engage with their customers and identify new trends and market information," Susan Lavington, senior vice president of marketing at USA Today, said in statement.

Some of the Buzz Bureau offerings include a Content Services desk that handles reprints, content licensing and company-branded inserts. The concept and design desk provides advertising, creative, Web development and email marketing services. The alternative marketing desk helps customers target their audience with such programs as hawker distribution, USA Today subscriber list access, and Capitol Hill distribution with a promotional newspaper distribution featuring an advertising message.

"USA Today has always set the industry standard for the best content, design, distribution, market intelligence and audience reach," Lavington said. "The Buzz Bureau harnesses these unique assets in new and compelling ways four our clients."


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