By:
McLean, Va.—
USA Today has named Laura Del Greco to the newly created position of vice president of client solutions. Del Greco will be based in New York City and report to Sandra Micek, senior vice president of marketing.
Del Greco’s background includes Turner Entertainment Sales where she was the vice president of sales programming strategy. In that role, she oversaw relationships with top brand marketers looking to creatively expand their message across TBS and TNT’s programming and established Turner Entertainment’s branded entertainment efforts.
Prior to joining Turner, Del Greco was vice president of corporate integrated marketing for Warner Music Group where she established the first ever cross-label corporate marketing team. Before that, she was director of corporate worldwide promotions for Warner Bros. Studios where she directed business development and studio alliance strategy efforts across all divisions. Del Greco began her entertainment marketing career at Sony Pictures Entertainment in strategic marketing and promotions.
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