USA Today Network is Testing Memberships at Local Papers

Posted Monday, October 23, 2017 1:00 pm

Lucia Moses | Digiday

USA Today Network is joining the membership trend, testing offers at four of its 109 local papers that involve exclusive content and local deals to subscribers who log in on the paper’s site.

The memberships, which are free to people who subscribe, are part of a larger effort to grow consumer revenue at Gannett to counter declining print ad revenue.

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USA Today Network is Testing Memberships at Local Papers

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