'USA Today' Picks McCann for Ad Duties

Posted Friday, April 2, 2004 12:00 am

By: Kathleen Sampey (Adweek) Interpublic Group's McCann Erickson and Universal McCann have won USA Today's creative and media duties, respectively, the agency confirmed.

The account win came after a review that included McCann sibling The Martin Agency in Richmond, Va., and independent Cramer-Krasselt in Chicago, sources said.

No consultant was used. The client, the nation's largest circulation daily newspaper, spent about $10 million on advertising last year, according to TNS Media Intelligence/CMR.

There was no creative or media incumbent.

USA Today is owned by Gannett Co. Inc. in McLean, Va., and has an estimated domestic circulation of 2.2 million.

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'USA Today' Picks McCann for Ad Duties

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