USA Today’s Facebook-Like Mobile Site Increased Time Spent Per Article by 75 Percent

Posted Wednesday, August 30, 2017 10:15 am

Ross Benes | Digiday

The USA Today Network is taking a page out of Facebook’s playbook by reformatting its digital properties to give users more personalized webpages.

Since April, USA Today has tested a personalized design on its mobile website that serves users different content depending on whether they regularly visit the site or not, landed on an article organically or via search, their location and their viewing habits.

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USA Today’s Facebook-Like Mobile Site Increased Time Spent Per Article by 75 Percent

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