USA Today's FTW Redesign Ditches the Infinite Scroll

For its upcoming redesign, USA Today Sports site FTW listened to the data, and the data said kill the infinite scroll.

The redesign, FTW’s second since its 2013 launch, is a product of both data-driven testing and a larger strategy to optimize its site for mobile, which represents 80 percent of its traffic. FTW’s implementation of infinite scroll, which displays a never-ending lists of article headlines below its articles, has been a major drag on the site’s mobile page loading times, so it had to go.