USA Today’s Larry Kramer: “We Have to Give You Reasons to Buy It”

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By: Staci D. Kramer | paidContent.org

Thirty years ago, USA Today revolutionized newspapers with color, infographics and concise stories; whether competitors liked it or not, publisher Gannett was beyond cutting edge for launching it. It’s now up to Larry Kramer, just appointed publisher and president, to lead a new revolution: forging a coherent, forward-looking digital strategy while updating and revitalizing a dated print edition that still has the largest U.S. circulation (1.7 million daily) and reach. It’s not like USA Today has been standing still digitally but it lags the Wall Street Journal, New York Times and smaller papers in paid digital editions.































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