'USA Weekend' Rolls Out Sister Pub 'USA Weekend HealthSmart'

Posted Thursday, June 22, 2006 12:00 am

By: E&P Staff USA Weekend introduced a sister publication USA Weekend HealthSmart this week in 76 newspapers.

The new supplement takes a different distribution track than USA Weekend. HealthSmart runs in papers Monday through Thursday rather than on the weekends.

The New York Times reported that the 34-page supplement was going to be a test issue at first; but after netting 16 pages in advertising (roughly $3 million in revenue) there?s a strong chance it will run again in Q4.

?We do our own research and focus groups on editorial content, and what comes up No.1 or No. 2 is health,? Charles Gabrielson, publisher of USA Weekend, told the Times.

The new publication was named after the ?HealthSmart? column that runs in USA Weekend.

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'USA Weekend' Rolls Out Sister Pub 'USA Weekend HealthSmart'

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