A new measure for polarization from USC Annenberg, developed in collaboration with PR firm Golin and narrative intelligence company Zignal Labs, reveals that the political schism in America has narrowed only slightly since the 2020 U.S. presidential election.
Officially released Nov. 4, the Polarization Index (PI) is the first-ever data science-based index tracking national political division as measured within social media conversations. Leveraging Zignal’s real-time natural language processing capabilities, the PI mathematically calculates the degree of discord overall and across 10 key issues.
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