User Revenue Is Now a Growth Engine in News Media

Posted Tuesday, September 10, 2019 12:00 pm

Kjersti Thorneus | INMA

Go back only 10 years and digital subscriptions to news sites and apps at Schibsted amounted to pretty much nothing. In 2020, it is an anticipated NOK$1 billion business.

A decade ago, news media companies around the world applied “free” as a strategy.

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User Revenue Is Now a Growth Engine in News Media

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