Versant pursues a deal for Vox Media’s podcast business

Versant, the parent company of CNBC and MS NOW, is looking to continue expanding its business beyond cable TV

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Versant, the newly formed parent company of CNBC and MS NOW, is weighing a buzzy acquisition target: the podcast network owned by Vox Media.

Versant is one of multiple suitors in talks to buy the network, which produces about 40 podcasts, according to several people with knowledge of the discussions, who spoke on the condition of anonymity because the negotiations were confidential. The talks, which are still in their early stages, may not result in a deal, the people said.

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