Vertical Video Ads are Slow to Take Off in the UK


Vertical video is often lauded as the future, but it’s stubbornly not so present in the U.K.

On the surface, there’s a lot of action, as publishers like News UK, Hearst and the BBC — not to mention big platforms like Facebook and Snapchat — have added vertical video capabilities. But many publishers have not, and agencies have been slow to create vertical ad campaigns, according to both publishers and agencies.

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