'Victorville Daily Press' E-mail Edition Reaches 10,000 Readers

Posted Monday, March 2, 2009 12:00 am

By: E&P Staff The 29,150-circulation Victorville (Calif.) Daily Press is using the Email Edition from San Francisco-based Verican, earning the paper advertising revenue in addition to that from its print edition and Web site.

The Daily Press used to send out irregularly produced breaking news e-mails with space for only one advertiser When it launched Verican's Email Edition, it used its breaking-news subscriber list and e-mails collected from its classifieds database (Verican's Classifieds Order Entry) to immediately reach 10,000 people daily.

"We sent out our first edition in less than 24 hours," Publisher Stephan Wingert said in a statement. "We don't have to do anything more than what we were already doing."

The Email Edition is an e-mail newsletter software service that helps local papers deliver news, calendar listings, classifieds and other advertising.

Verican provides network and advertising solutions to more than 200 newspaper customers worldwide. The Verican Network is built on a scalable software-as-a-service business model, offering a series of integrated products that include Email Edition, Classifieds Order Entry, Network Classifieds, Recruitment and Community Personals.

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'Victorville Daily Press' E-mail Edition Reaches 10,000 Readers

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