Viewability Standards Have a Gaping Hole: Mobile Apps

Posted Tuesday, June 6, 2017 11:45 am

Ross Benes | Digiday

Two of the big trends in digital media aren’t compatible: The drive to enforce viewability standards and the shift to mobile, particularly apps.

Ad buyers say they receive misleading mobile viewability reports because measurement vendors struggle to integrate into publishers’ apps.

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Viewability Standards Have a Gaping Hole: Mobile Apps

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