By: E&P Staff Virtual AdTaker of Englewood, Colo., has signed contracts with three dailies for reverse publishing advertising solutions and integration.
The Dallas Morning News has launched Virtual AdTaker?s reverse publishing solution for obituaries. Using the solution, funeral homes can create, proof and submit their obituaries to the paper online. The Dallas Morning News can also use the application to offer customers the ability to create and submit celebration announcements and real estate display ads.
Virtual AdTaker has provided the Texas daily with an interface to its AdVision classified system, so the paper can manage reverse publishing through Virtual AdTaker?s administration and reporting tools. The interface provides a ?seamless? Web order-entry process that can save the newspaper time in order entry, production, error adjustments and billing, according to a release from the software developer.
Virtual AdTaker recently completed a similar project at the South Bend (Ind.) Tribune. The company has interfaced with the Tribune?s CompuClass classified system, so that individual and commercial customers can create, proof, submit and pay for obituaries, legal notices and social announcements online.
At the Sun Herald in Biloxi, Miss., Virtual AdTaker has launched Realty Ad Express, which provides the paper?s real estate customers with the ability to create and proof their display ads online. In addition, brokers and agents can create, proof and enter payment for individual photo ads.
Ad content and photos can be entered manually or accessed from a third-party data feed to produce broker branded ads, real estate books, group pages or web feeds, according to the company. The solution can also accept credit cards for individual transactions using newspaper pricing packages.
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