Virtual Reality Ads are Still More Hype Than Reality

Posted Thursday, August 10, 2017 11:45 am

Shareen Pathak | Digiday

Any medium is an advertising medium, so the industry is now waking up to the prospect of advertising in virtual reality.

A growing number of experimental technologies are trying to place advertising in VR, a technology that still lags behind augmented reality (think Pokémon Go) and mixed reality (a 3D version of AR).

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Virtual Reality Ads are Still More Hype Than Reality

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