Virtual Reality (Finally) Gets Real

Posted
by: Harmon Leon | Digiday

Virtual reality is definitely having a moment in media.

Last month in Cannes, CBS Interactive announced a new virtual reality division, charged with incorporating a VR component into each of its 25 brands. CBS Media Group’s reach extends from CNN and TVGuide.com to Chowhound and TV.com — meaning virtual reality could be positioned to become the hottest new medium in the mass-market consumer entertainment business.

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