Voucher Codes, Mobile Coupons are Key Audience, Advertising Engagement Tools

Posted Wednesday, February 27, 2019 12:30 pm

Mark Challinor | INMA

A recent INMA article from the CEO of Schibsted highlighted a “popcorn” scenario for news media. That is, if we were a cinema and just sold tickets to a movie we would not survive. However, if we added on extra products or services (like popcorn) we could start to monetise our future better.

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Voucher Codes, Mobile Coupons are Key Audience, Advertising Engagement Tools

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