Vox Media Begins to Monetize Its ‘Magical’ Content Platform

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by: Jeremy Barr | Capital New York

Chorus, Vox Media's content platform and analytics system, has long been considered the company's secret weapon—the element that differentiates Vox from its digital media competitors, and also makes it a great place for content creators to work.

"The joke is that Chorus is a unicorn with a kitten on its back," Vox.com co-founder Melissa Bell told The New York Times in April 2014. "People think it is a magical system that fixes everything.”

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