Last year, bankers for Vox Media approached media companies and investors with a series of offers. According to three people familiar with the conversations, potential buyers could take over Vox’s podcast business, a growing network of more than 30 shows hosted by personalities like Kara Swisher, Scott Galloway, Brené Brown and others. They could buy New York Magazine, one of the few legacy print brands of the 20th century that has managed to survive the digital transition without losing its cultural relevance. Or they could buy the company in its entirety. ...
In recent months, the New York-based media company, which includes other digital titles like The Verge, SB Nation, Vox and Eater, among others, has appeared to change its mind, though. In February, it informed some potential investors that the podcast network was no longer for sale.
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