Vox Media's The Verge Staffs Up Culture Coverage

By: Tim Peterson | Ad Age

Don't call it a tech blog.

Vox Media's The Verge may be best known for its Apple event liveblogs and product design deep-dives, but the site has also reviewed films like "Divergent" and reported on the U.S. military's toxic burn pits.

Now The Verge has staffed up a new editor as it looks to go from a tech news site to a popular culture publication for people who grew up on the internet. Having spent the last three years as editor-in-chief of music and cultural magazine The Fader, Matthew Schnipper has joined The Verge as its deputy managing editor to oversee long-form feature writing and culture coverage.