Vox’s Joe Posner hired to lead video for Justin Smith and Ben Smith’s Semafor

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Semafor will be in the video business.

The news startup, founded by Bloomberg Media CEO Justin Smith and former New York Times media columnist Ben Smith, plans to roll out video programming shortly after launch, and has hired Joe Posner, who co-founded Vox.com’s Vox Video division, to lead its efforts in the space.

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