In this 113th episode of “E&P Reports, Alan Leveritt publisher of the Arkansas Times and ACLU Senior Staff Attorney Brian Hauss talk about a two year battle, that has gained international prominence, between the Times and the state of Arkansas, on the newspapers’ refusal to sign a pledge to support Israel in order to continue receiving advertising dollars from the state university. Also, on the program appears award winning film producer Julia Bacha, who has just completed a documentary on the impact of state legislation designed to penalize individuals and companies that choose to boycott Israel due to its human rights record.
Newspapers have many opportunities to deliver an audience to political advertising campaigns. First, however, they need a better understanding of how the mechanics of political ad spending work, which types of campaigns will benefit from newspaper advertising and how to study demographic insights in context.
It appears the United States Postal Service (USPS) is jumping on the bandwagon, adding one more financial and operational burden to newspapers nationwide. Effective Aug. 29, the Postal Regulatory Commission approved raising rates for newspapers to 9%. The National Newspaper Association (NNA) and News Media Alliance pushed back on these increases.
Read more E&P Exclusive Stories