VR Hype Has Been Replaced by AR Hype Among Publishers

Posted Thursday, April 11, 2019 9:42 am

Max Willens | Digiday

Three years ago, The Guardian was convinced that virtual reality was about to enter the mainstream. In Oct. 2016, the British news publisher announced that it had launched a two-person team dedicated to exploring the medium. A dedicated VR app, Guardian VR, debuted nearly a year later.

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VR Hype Has Been Replaced by AR Hype Among Publishers

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