By: 1.Newshole is 50% of the newspaper's
total space
2.Circulation profit of 46% should be maintained
3.Local ad revenue (ROP and inserts) should
represent 52% of total ad dollars
4.Classified ad revenues should represent 35%
of total ad dollars
5.Composing hours per standard page is between 1.5 and 2
6.Pressroom (including platemaking) time
should be 2.3 hours per page
7.Newsroom staffing of 1.1 to 1.2 full-timers
or FTEs per 1,000 daily circulation
8.Newsroom expenses of 76% to 80% go to employee labor
9.Total newspaper staffing should be 5.3
full-timers or FTEs per 1,000 daily circulation
10.Newsroom expenses should be 14% to 15% of
total expenses, or 12% to 13% of total revenues
11.Advertising expenses should be 10% to 12% of total expenses or 8% to 10% total revenues
12.Total production expenses should be 12% to 14% of total expenses or 10% to 12% of total revenues
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