By: Staff reports Partnership Formed With CNBC
The Wall Street Journal relaunches its online career site Tuesday with a new name that
more closely ties the site to the print newspaper.
Careers.wsj.com becomes careerjournal.com, a name that will also be used in the Tuesday
print section where 'Your Career Matters' becomes 'Career Journal.' The site's Editor in
Chief and General Manager Tony Lee says the old name was a 'toughie' that consumers had
a difficult time remembering.
References to careerjournal.com will not be limited to Tuesday's print edition.
Employment-related columns appearing in the paper on other days will carry a line pointing
readers to careerjournal.com for more information.
At careerjournal.com, there are over 2,500 articles - with three or four additional pieces
filed each day. Lee says additional career content, some exclusively online and some in
print, will begin appearing in July. Lee has an editorial staff of six working on
careerjournal.com, collegejournal.com (a site that launched in March for college students
entering the workforce), startup.wsj.com, and homes.wsj.com.
New search features allow job seekers more ways to search the site's 30,000 listings.
The employment site is focused on mid- to senior-level executives. 'Sometimes people will
say we're another Monster.com, but we're not,' Lee says. 'Our demographic is extremely
high.'
To get that point across, the relaunched site is advertising in trade journals for the
human resources industry. A consumer advertising campaign will begin in September.
Lee reports that 74% of the site's visitors are not active job seekers. 'They're coming to
read articles, check out salary data, and voyeuristically to look at what jobs are available
out there,' he says. The site has added to its deep salary data, which provides the salaries
for thousands of positions in many industries.
The site also formed an alliance with CNBC, which will feature an executive job opening from
careerjournal.com every morning. The Journal's Web site will become CNBC.com's career center.
Careerjournal.com already had alliances with Korn Ferry International's FutureStep,
FreeAgent.com, and Yahoo! Careers.
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