Wall Street Journal Data Makes the Case for a Robust Onboarding Experience

Posted

Following an in-depth research of churn, The Wall Street Journal overhauled its onboarding programme for new subscribers. It focused on helping readers form new habits.

Anne Powell, director of engagement at the Journal, presented the new programme that had been tested during the COVID-19 pandemic at the ongoing INMA Master Class on Digital Subscriber Retention.

Click here to read more. 

Comments

No comments on this item Please log in to comment by clicking here