Wall Street Journal Launches Digital 'CMO Today'

By: Gavin O'Malley | Media Post

Don’t call it native, but Adobe is committing significant resources to establish an ongoing editorial-like presence on WSJ.com.     

As part of the multi-year ad pact, The Wall Street Journal has created a new digital section, CMO Today, which caters to the same marketing professionals that Adobe hopes to call clients. “It’s native-esque,” Trevor Fellows, head of global ad sales at The Wall Street Journal, said on Monday.