Walmart-Backed Eko Is Funding Publishers’ Forays Into Interactive Shows

Posted Tuesday, July 23, 2019 10:00 am

Tim Peterson | Digiday

Netflix’s “Choose Your Own Adventure”-style movie “Black Mirror: Bandersnatch” showed that there is an audience for interactive video programming. Media companies are interested, and Walmart-backed interactive video platform Eko has gotten companies to act on that interest by offering to fund their interactive video productions.

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Walmart-Backed Eko Is Funding Publishers’ Forays Into Interactive Shows

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