Walmart U.S. media account returns to Publicis Groupe

Posted Monday, August 16, 2021 9:39 am

Steve McClellan | MediaPost

Walmart has selected Publicis Groupe as its media AOR to lead media planning and buying for Walmart U.S., the company has confirmed. It began a review early in the year for what COMvergence estimates is a $420 million account.

The win marks a return of the business to Publicis, which held it prior to the current incumbent, WPP’s Haworth.

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Walmart U.S. media account returns to Publicis Groupe

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