WAN-IFRA Announces XMA Cross-Media Award Winners

Thirteen media companies have won the 2010 XMA Cross Media Awards, the annual prize from the World Association of Newspapers and News Publishers (WAN-IFRA) for companies that use print, web, mobile, video and more to deliver editorial and advertising content in innovative ways.

This year's honors, presented Oct. 4 for the fifth time at the IFRA Expo, in Hamburg, Germany, focused on publishers using multimedia to build relationships with local markets, encourage interactivity, and help advertisers create local campaigns.

"If you think and act beyond the limits of print, the local market offers an enormous revenue potential for newspapers," Meinolf Ellers, Managing Director of dpa-infocom/dpa-mediatec, an XMA juror and co-leader of the WAN-IFRA 'goLocal' project, said in a statement. This year's winners, he added, are "impressive examples of how publishers worldwide start to exploit these opportunities by making the local customer the focus of their crossmedia strategies."

The winners are:
- "Limbolink", Het Belang van Limburg, Concentra, Belgium
- "Fashion Season@Orchard 2010", Singapore Press Holdings, Singapore
- "EUROSPAR Liezen", Kleine Zeitung, Austria
- "Deporte Base Cantabria", El Diario Montañés, Editorial Cantabria, Spain
- "nahraum.de - meine fotowelt", Ruhr Nachrichten Dortmund, Lensing Medien,
Germany
- "Vida solidaria", Diario El Correo, Spain
- "OS- und EL-Nachbarn.de", Medienhaus Neue OZ, Germany
- "Kommuniti Cakna", Kumpulan Karangkraf, Malaysia
- "Wir machen unsere Leser zu Regionauten!", RMA Digital, Austria
- "Let's corrupt you", Agora, Poland
- "Ente Naadu", Malayala Manorama, India
- "soydemalaga.com", Prensa Malagueña, Spain
- "Meine Gemeinde", Eugen Russ Vorarlberger Zeitungsverlag, Austria

The winning entries are displayed at a special exhibition at this week's IFRA Exp  in Hamburg, Germany. The awards were presented today.

The XMA Cross Media Awards 2010 are presented by WAN-IFRA and sponsored by Adobe and dpa. For more on the awards, including overviews of all entries, visit www.wan-ifra.org/xma.