The World Association of Newspapers and News Publishers (WAN-IFRA) has published a report examining environmental implications of green strategies for newspaper companies.
From WAN-IFRA's Shaping the Future of the Newspaper project, "Going Green" studies the impact of the daily newspaper business on the environment, from electricity consumption to paper and printing. The report shows how environmental strategies create efficiency and save resources while helping a newspaper's budget.
Such strategies are becoming parts of publishers' plans, and the report says that change doesn't have to be overwhelming, showing how many publishers start small and grow. First steps such as increasing recycling and cutting wasted electricity can grow to encompass how resources are managed in the newsroom, the printing plant and elsewhere.
The report also shows how the strategies enhance newspapers' reputations and have strong implications for renewing and strengthening readers' trust, while lowering long-term costs.
Although the report is available exclusively to WAN-IFRA members, a free executive summary can be downloaded from www.wan-press.org/article18516.html.
WAN-IFRA members can download "Going Green" and other strategy reports from www.futureofthenewspaper.com
WAN-IFRA conducts the SFN project with support from printing equipment maker manroland, Telenor, Norwegian telecomms, IT and media group Telenor; publishing systems supplier Atex, and newsprint producer Norske Skog.
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