Want More Audience Engagement in Video Form? This Startup is Betting There’s a Business In There

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Three years ago, Davide Mancini was trying to make it work as a freelance journalist, after studying war and conflict reporting in graduate school.

“Many times, I found myself wanting to ask the same question to a large number of people, all at the same time — for example, during political demonstrations or catastrophes,” he said. “So I started wondering how I could multiply a question to get a greater number of answers.”

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