Want Readers to Start Trusting You Again? Stop Stalking Them Across the Internet

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Last year, Steven Englehardt and Arvind Narayanan at Princeton University looked at the top 1 million sites on the internet and found that news organizations generally have more third-party trackers on them than other types of sites.

The trackers, they wrote, impede HTTPS adoption, which is offered by less than half of news sites. And the trackers often “rely on one of a handful of companies to collect the data, perform analysis or deliver ‘appropriate’ advertisements,” writes researcher Sarah Jamie Lewis in a recent paper on the centralization of tracking technologies.

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