Want to Create a More Digital Newsroom? Find Your Inner Startup

On a gray day in the fall of 2013, a dozen department heads of the Dutch media company NRC huddled together in a room in Amsterdam. (Full disclosure: I was one of them.) Paintings of bygone editors of the esteemed daily NRC Handelsblad decorated the walls. That day, we made the decision to launch a startup within the newsroom in order to help ease the transition to a digital-focused company.