WaPo’s Display Dollars Fall By Double Digits In Q2

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By: David Kaplan | PaidContent.org

While print advertising declines are a given for most major newspaper publishers these days, the online side of the business has still tended to be positive for most. Not so at the Washington Post, where display dollars fell 16 percent in Q2 and even slipped 4 percent during the first six months of 2011. The results for online classifieds were mixed so far, though the numbers were too small to make much of a difference in WaPo’s publishing fortunes either way.

Overall, the newspaper publishing division, which is really just the flagship paper, saw drop 6 percent to $162.8 million in Q2.  Print ad dollars declined 12 percent to $66.6 million. The problems were largely due to less spending across the paper’s classified, zoned and general advertising.































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