'Wash Post' Gets Some of Rumsfeld's Daily Notes -- Many Hit Media

By: E&P Staff As Secretary of Defense, Donald H. Rumsfeld liked to send numerous, usually brief, memos to staffers every day, that he and others called "snowflakes." The Washington Post has obtained some of them and publishes a bit of the content in a front page story today by Robin Wright that focuses on his many complaints about the press.

You might say snowflakes kept fallin' on our heads.

While the headlines may go to Rumsfeld arguing that Muslims avoid "physical labor" and urging that others "link Iraq to Iran," his media musings captured our attention. Here are some excerpts from the Wright story, which is up in full at www.washingtonpost.com.

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In a 2004 memo on the deteriorating situation in Iraq, Rumsfeld concluded that the challenges there are "not unusual." Pessimistic news reports -- "our publics risk falling prey to the argument that all is lost" -- simply result from the wrong standards being applied, he wrote in one of the memos obtained by The Washington Post.

Under siege in April 2006, when a series of retired generals denounced him and called for his resignation in newspaper op-ed pieces, Rumsfeld produced a memo after a conference call with military analysts. "Talk about Somalia, the Philippines, etc. Make the American people realize they are surrounded in the world by violent extremists," he wrote....

As public discontent and congressional questioning grew in 2006, his final year at the Pentagon, a series of snowflakes revealed a man determined to counter the chorus of media criticism in one- or two-line zingers to staff members about specific articles.

"I think you ought to get a letter off about Ralph Peters' op-ed in the New York Post. It is terrible," he writes on Feb. 6, 2006. In a Feb. 2 New York Post column, Peters decried "chronic troop shortages in Iraq" while the Pentagon buys "high-tech toys that have no missions."

On March 10, he commanded J. Dorrance Smith, the assistant defense secretary for public affairs, to craft a "better presentation to respond to this business that the Department of Defense has no plan. This is just utter nonsense. We need to knock it down hard." A Washington Post-ABC News poll that month found that 65 percent of Americans thought that Bush had no plan for victory.

On March 20, Rumsfeld ordered a point-by-point analysis of the seven "mistakes" columnist Trudy Rubin wrote about in the Philadelphia Inquirer and a response to her essay -- which he wanted to see before it was sent out. Rubin wrote that the war had "gone sour."

"Please have someone find precisely when I said 'dead-enders' and what the context was," he ordered Smith in September 2006.

A November 2006 editorial in the New York Times that said the Army was ruined "is disgraceful," Rumsfeld wrote to Smith. The editorial said that "one welcome dividend" of Rumsfeld's departure was that the United States would "now have a chance to rebuild the Army he spent most of his tenure running down."

Rumsfeld later reprimanded his staff, writing, "I read the letter we sent in rebuttal. I thought it rather weak and not signed at the level it should have been." He then instructed staffers to prepare an article about the Army. "We need to get that story out," he wrote on Nov. 28, 2006, a Tuesday. He ordered a draft by Friday.