Washington Post hit with class action over ‘surveillance pricing’ scheme

WASHINGTON (CN) — The Washington Post faces a class action filed in the local D.C. Superior Court on Thursday over the legacy paper’s recent use of reader data to set subscription prices, a practice referred to as “surveillance pricing.”

The proposed class of readers argue in the suit The Post turned its audience’s reading habits into a “pricing profile” in 2024 to offer different prices to subscribers based on the demographics and their activities, like reading the morning headlines, checking an election update or following a favorite columnist.

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