Washington Post Puts Emphasis on Creating Paths to Subscription

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Today, almost 60 percent of their new subscriptions come through The Post's website, King said, adding: "I cannot underscore enough how important it is for us to always be testing and understanding what it is that drives new subscriptions on our site."

During the summer of 2017, The Post announced it had more than 1 million paid subscribers, and that number has continued to climb, King said.

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