'Washington Post' Redesign Features Bigger Type, Tiered Heds

By: E&P Staff The Washington Post unveiled its new look Sunday, with a return to a century-old typeface and a style of headline writing that long ago went out of fashion at many metro newspapers.

In a letter to readers, Executive Editor Marcus W. Brauchli said the redesign introduces stacked headlines on the biggest story of each section front. "We know you're busy, so we're layering in more information in headlines and labeling sections for faster navigation," he said.

The headlines in the redesign also signal the sort of story presented: centered hed for feature stores and flush-left heds for news stories.

The typeface is what Brauchli called "an upgrade of Scotch Roman, a typeface used in newspapers since the nineteenth century, redrawn for clearer reproduction." Line drawings of regular writers give that aspect a Wall Street Journal look.

Because the new typeface takes up more space, an extra page is being added to the editorial/op-ed pages on Fridays, said Editorial Page Editor Fred Hiatt.

On Thursday, the Post will launch a weekly section called Local Living that will include content from the old Home section as well as content about wellness, nutrition and family issues. It will also incorporate home sales and police blotter than once appeared in the Thursday Extra pages.

"The print edition of The Post reaches a higher percentage of households in its circulation area than any other major metropolitan newspaper," Brauchli said. "And, as our publisher, Katharine Weymouth, explains in her letter above, our team of reporters, editors and designers is putting its focus on how we can serve this community better."

The redesign was executed by an in-house team of Ed Thiede, Dennis Brack, Justin Ferrell, Janet Michaud and Debra Leithauser in collaboration with Roger Black and his studio.


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