WASHINGTON POST SELECTS ADVERTISING SHOP

Posted Monday, May 21, 2001 12:00 am

By: Alicia Griswold Arnold Takes Multimillion Dollar Account

ATLANTA -- (Adweek)
The Washington Post has delivered its marketing account to
Arnold, McLean, Va.

The shop bested two other, undisclosed, finalists for the
estimated $10-15 million business. Branding efforts in print,
television and collateral media are expected to break in the
third quarter.

Berlin, Cameron & Partners, New York, did not defend after 11
years on the account.

Washington, D.C.-based Adworks Inc. remains on the account of
washingtonpost.com.

Copyright 2001, Editor & Publisher.

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WASHINGTON POST SELECTS ADVERTISING SHOP

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