By: Joe Strupp The 17,000-daily circulation Skagit Valley Herald of Mount Vernon, Wash., will convert from afternoon to morning delivery on March 31, the paper announced in a recent article.
Owned by Pioneer Newspapers of Seattle, a 21-newspaper group, the Herald reported that the conversion is in response to the reality of fewer readers wanting an afternoon edition.
"The move mirrors an industrywide trend aimed in part at accommodating readers, who increasingly want their newspapers early in the day because it provides them with more time to read the newspaper," the Herald story about the switch stated.
"Publisher L. Stedem Wood said that the change should better position the Skagit Valley Herald, which is Skagit County?s only local daily newspaper, against competition from other morning newspapers circulated here, including dailies from Seattle and Everett."
"It puts us in a better place for the future,? Wood told the paper. ?It?s not reinventing yourself, but it ensures that you remain as much a part of this community as you have been in the past."
The Herald had been an afternoon publication throughout its 124-year history, the paper said.
?It?s a compelling argument to provide a morning publication,? Wood said. ?It?s just available earlier to readers. If they still want to read it in the afternoon, that?s fine.?
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